Assignment #10

1.) Why does she use 3 types of movies (Blade Runner, Wizard Of Oz, and Metropolis) in the article? (that just confuses me.)

-The academic text done by stein on "The Macintosh ad" article to me feels like she just describes the ad to the readers making them picture or help them try to understand what the ad was about so that she can help them better understand where she is pulling all of her arguments from. She also brings in other sources like theories from other sources to prove her point. I believe she tries to explain to people how the first time the ad had played on the Superbowl event back in 1984, that it revolutionized how people play ads today.

Why do you think Stein might have wanted to research and write this essay?- I believe she wanted to write and do research about this ad was because it was the first one to be done, and from that point on it had revolutionized marketing corporations to start playing ads when the Superbowl played. Even today they play a lot more ads on the Superbowl than the actual Superbowl. So i think she wanted to point out how the marketing corporations developed causing us to develop also. 

What do you think she might have hoped readers would feel, think, or do while and after reading it?- To be honest when i had first read the article I was rather confused and bored. But given the criteria of the article having to be an academic text that's just a given. I honestly don't think she had anything for us to do about or with her article  I just think it was just informing us about the greatest moment for marketing. I think stein wanted us to think about how much our lives have evolved from way back then to now. 

 What makes you think that? Include the passages from Stein’s essay that inform your answers.- there is one sentence that made me think that it was on 280 "This essay contributes to an understanding of the integral role ads play in contributing to and drawing on ideological and cultural discourse." (Stein) When i had seen that sentence i felt like everything was going to come back to that. No matter what i read it all can back to that one sentence alone.