Assignment #11

Is the purpose clearly stated or easy to determine? If not, why might the composer have decided not to make the purpose obvious?- Believe stein does make her purpose clearly stated because as i mentioned before it was clearly stated on page 280 at the end of the third paragraph "This essay contributes to an understanding of the integral role ads play in contributing to and drawing on ideological and cultural discourse." (Stein) 

What does the composer assume the audience knows or believes?- Believe that Stein expects everyone to know what the terms she uses mean. I mean I had trouble understanding the term and figuring out how they fit in with everything, and it seem my classmates also had trouble understanding them also. I think if she would have defined them in the text; it would have made her essay longer and more easier to understand for people who don't understand the means of the terms. The term "ideological and cultural discourse." are just examples of words that no one in my class understood

Is the composer using a tone of voice appropriate to the purpose?- for an academic article i believe she uses the right kind of tone through out her entire essay. her controlling purpose for the article was a really sophisticated way to put it. "This essay contributes to an understanding of the integral role ads play in contributing to and drawing on ideological and cultural discourse." (Stein  280) 

how you see ALL of these writerly choices working together to affect your interpretation of the text.- i believe all of these writerly choices connect to the academic criteria she had to fulfill in her class. We may not be able to understand them but as we expand out vocabulary I think we might be able to understand it. But for now it just confused me, I like how she divides each part of her essay into sections. I found that very interesting and helpful.